Creating print ads with eye - catching hooks
When people see a print ad, they usually take two seconds to evaluate it before they decide whether they’re interested in learning more. This means you need to create a great hook to pull people in to your ad. The best way to hook people is with a great image.
High-impact images
A high-impact image makes people stop scanning and pay attention to your ad. It makes people curious to learn more. Images are better at hooking people than a well-written headline because images are easier to digest. People can read about 10 words in the same amount of time they can process an image. When people look at ads, 90% of them look at the image before they look at the words.
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Create an Eye-Catching Hook for Your Print Ads
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